Upcoming Webinar on July 17th: Strategic Thinking + Marketing
Developing a Strategic and Marketing Mindset for Tourism Excellence in Belize
Hi,
Join us on July 17th at 1pm CT for our next webinar: Developing a Strategic and Marketing Mindset for Tourism Excellence. Led by Lorenzo Gonzalez, we'll dive into the essentials of strategic thinking and innovative marketing for boosting Belize’s tourism industry.
Secure your spot by registering today via the Belizing E-Learning Platform. This will allow you to engage with us, pose your questions, and work towards obtaining a new certificate of completion.
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Developing a Strategic and Marketing Mindset for Tourism Excellence
Learn how to integrate strategic thinking with innovative marketing to enhance Belize's tourism sector. Lorenzo Gonzalez will teach you how to align your marketing efforts with long-term goals, conduct effective market analysis, segment your customers, and create compelling narratives that highlight Belize’s rich culture and natural beauty. This session will empower you to craft targeted marketing campaigns, leverage social media platforms, and apply data-driven approaches to attract more travelers.
Lorenzo Gonzalez is an Economic Development and Innovation Professional, and Founder of Belize Adventure and Belize Tourism Futures. Born and raised in the twin towns of San Ignacio and Santa Elena, he currently resides in Toronto, where he works at Digital Main Street as a Senior Program Coordinator, enhancing the digital capabilities of Canadian small businesses to strengthen local economies and communities. He maintains strong ties to Belize by visiting regularly, promoting it as a top travel destination and actively working on improving its tourism services and products.
Best,
Lorenzo
Belize Tourism Futures aims to unlock tourism innovation in Belize through webinars, podcasts, and blogs focused on topics crucial to the evolving dynamics of travel and tourism worldwide. Designed to empower tourism professionals with cutting-edge skills and insights, the goal is to enhance their ability to act as catalysts for change, refining Belize's appeal as a leading travel destination. This initiative will ensure the tourism industry's growth is sustainable, innovative, and closely aligned with Belize's natural and cultural heritage.