In this episode, Lorenzo Gonzalez speaks with Joe Awe, a cultural anthropologist and founder of Nine Belize Eco-Cultural Tours, about what truly makes a great Belizean tour guide. With over 25 years in the industry, Joe shares how mindset, personality, and storytelling shape unforgettable experiences for visitors—and why Belize’s tour guide training system needs a serious upgrade.
This series is presented in partnership with BELTRAIDE, Belize’s national economic development agency. To partner with us, email belizetourismfutures at gmail dot com.
🎧 S2 E2: What Makes a Great Tour Guide in Belize
Joe Awe breaks down the core traits of outstanding guides, from managing high-pressure situations to keeping every tour fresh. He also offers practical advice for the next generation of Belizean guides—and his take on how the country can raise the bar through specialized training.
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