BTF Webinar Events
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BTF's monthly webinars, occurring every third Wednesday at 1pm CT, offer essential insights for tourism professionals to elevate products, businesses, and careers with industry-leading themes.
Sessions are grouped into three distinct series running from February to April, June to August, and October to December, with a month-long hiatus following each series to allow for preparation and improvement.
Crafting Unique & Immersive Experiences (Past Events)
Merging Technology & Sustainability in Tourism (Past Events)
Building Resilient Brands & Community Collaboration (Upcoming)
Upcoming Events
3. Building Resilient Brands & Community Collaboration (Oct, Nov & Dec)
This series is dedicated to helping Belize’s tourism professionals strengthen their brands, enhance their resilience, and foster collaboration within their communities. We begin by exploring innovative branding strategies that leverage storytelling and digital tools to create lasting impressions. The series continues with a session on identifying and adopting cutting-edge trends to stay ahead in an evolving industry. We conclude by delving into the power of community and collaboration to achieve sustainable tourism development, uniting efforts for shared success.
The Power of Storytelling in Branding - 16 Oct at 1pm CT
This webinar will explore how branding and storytelling can shape a community’s identity, welcoming tourists and strengthening local connections. Discover how a cohesive brand story not only attracts visitors but also builds a resilient local network, ultimately enhancing the tourism experience for all.
Sign up to receive a certificate training.belizedigitalmedia.com/course/btf
Innovating for Success in Tourism - 20 Nov at 1pm CT
This session will explore how tourism businesses can integrate innovative practices to remain competitive. We’ll cover what innovation means, the different types of innovation, and why it's essential for success. Additionally, we’ll look at a hotel that has embraced innovation to elevate its services and enhance guest satisfaction. Discover how adopting new strategies can drive growth and strengthen your brand.
Sign up to receive a certificate training.belizedigitalmedia.com/course/btf
Community and Collaboration - 18 Dec at 1pm CT
Discover how collaboration can drive sustainable growth and resilience for Belize's tourism industry. This session will explore the power of partnerships, community engagement, and shared success. We’ll discuss collaborative tourism models and effective community engagement techniques. Learn how working together can create a stronger, more prosperous tourism sector for everyone.
Sign up to receive a certificate training.belizedigitalmedia.com/course/btf
Past Events
1. Crafting Unique & Immersive Experiences (Feb, Mar & Apr)
This series focuses on bringing new ideas to Belize’s travel and tourism industry. We begin by exploring experiential tourism, showing how immersive experiences can connect visitors to Belize. We then offer strategies for creating memorable encounters that make Belize’s tours and attractions unforgettable. The series wraps up with a look at innovative hospitality, encouraging fresh approaches to improve guest experiences. This series aims to inspire tourism professionals to adopt innovative practices for standout experiences in Belize.
Intro to Experiential Travel - 21 Feb 21 at 1pm CT
Dive into the world of experiential travel with our introductory webinar, where Lorenzo Gonzalez and Michael Soncina explore how immersive, authentic activities can transform tourism in Belize by engaging visitors deeply and connecting them to our rich cultural and natural heritage. Learn why creating memorable experiences is not just a trend but a crucial aspect of modern travel that resonates with the desire for meaningful adventures.
Creating Memorable Experiences - 20 Mar at 1pm CT
Discover the secrets behind unforgettable travel moments and apply these insights to memorable experiences you wish to create. Nadim Chin will guide you through crafting unique, personalized experiences that leverage a few design principles, with practical examples and a quick Q&A session to spark innovative ideas for elevating Belize's vibrant tourism scene.
Innovative Hospitality - 17 Apr at 1pm CT
Join Mara Jernigan as she dives into innovative hospitality through immersive culinary experiences. Using her experience of working across Belize, from Toledo to Placencia, Cayo to Ambergris Caye, Mara will demonstrate how creating unique experiences by fusing food, culture, and sustainability, along with the inherent hospitality of Belizeans, can ensure that guests cherish their trip to Belize for years.
2. Merging Technology & Sustainability in Tourism (Jun, Jul & Aug)
Explore the synergy between technology, marketing, and sustainability in this engaging second-part series of the Belize Tourism Futures Course. We kick off with the role of technology in enhancing the visitors experience through things such as AI, mobile apps and virtual reality. Then, we shift to developing a strategic and marketing mindset, revealing how to align marketing efforts with long-term goals and craft compelling narratives that captivate travelers. The journey concludes with a focus on ecotourism, highlighting the crucial value of preserving Belize's eco-friendly reputation.
Technology in Tourism - 19 June at 1pm CT
Discover how technological advancements are revolutionizing tourist experiences and learn how to apply these insights to your own tourism and hospitality offerings. Dr. Abner Mendoza will guide you through the latest innovations in smart hotels, property management systems, AI, mobile apps, and business intelligence tools. Additionally, we'll address challenges such as cyber risks, data privacy, and integrating new technologies in existing systems.
Developing a Strategic and Marketing Mindset - July 17 at 1 pm CT
Learn to integrate strategic thinking with innovative marketing to boost Belize’s tourism. Led by Lorenzo Gonzalez, this session will teach you how to integrate strategic thinking with innovative marketing to boost Belize’s tourism. Learn to align your marketing efforts with long-term goals, conduct market analysis, segment your customers, and position your brand effectively. Discover how to craft compelling narratives that highlight Belize’s culture and natural beauty.
Ecotourism and Its Importance for Belize - 21 August at 1pm CT
Ecotourism is a global movement and local success story in Belize. Join us for a presentation by The Lodge at Chaa Creek to explore the significance of ecotourism, its impact on the economy, environment, and society, and the sustainable practices at one of Belize's leading eco-resorts. Learn about marketing ecotourism and the value of protecting Belize's hard-earned reputation.